Back in early March, I was contacted by a creative content director from New Balance shoe company. They were looking for a weaver to help them roll out a new sponsorship of an Italian soccer team - Atalanta. This team hails from Bergamo, Lombardo, Italy - a region with a deep history in textiles and weaving.
Designing the warp faced pennant
The creative team wanted to promote this partnership with a short video of a weaver creating a soccer pennant with the New Balance and Atalanta logos. They wanted a weaver who might be Italian of a “certain age” and employing traditional techniques. I fit the requirements — and spent about 3 weeks working on this project.
The completed pennants!
It was a super fun challenge, culminating in this short video. I ended up weaving a total of 8 pennants which now hang in both corporate offices at New Balances as well as Atalanta club locations.